June 7, 2020


Connecting People

Hitwise to shut down following Jumpshot’s closure

Hitwise has declared that it will wind down its functions soon after extra than twenty many years in business.

In a statement on its site, the firm spelled out that the sudden closure is the consequence of an unforeseen switch of gatherings, saying:

“Due to gatherings outside the house of our regulate, Hitwise is winding down its functions. This is a extremely unfortunate time for us at Hitwise soon after twenty many years of operation giving to start with to sector online measurement. We are extremely happy of the good firm and sector main insights goods we crafted in excess of the many years. We want to thank our customers close to the globe for their important partnership as effectively as their comprehension and assist as we deal with via this unforeseen switch of gatherings.”

Although the statement on is site is fairly imprecise, the “unexpected switch of events” could be a reference to how Avast’s marketing technology subsidiary Jumpshot also a short while ago shut down.

Customer insights

Jumpshot was an offshoot of antivirus maker Avast which marketed delicate info, these types of as what individuals searched for, clicked on and put in on their desktops, to businesses like Hitwise.

Although Hitwise started out out as a firm that calculated net visitors, in 2016 the firm started to supply purchaser insights like what users lookup for as effectively as demographics to other firms. Some of its most significant customers incorporate Ikea, Conde Nast, Expedia, eBay, Walmart, ABC and a host of other effectively recognized and common firms.

Nonetheless, about a week soon after Jumpshot declared it was closing up store, Hitwise despatched a letter to its customers in which it spelled out that purchaser insights would be “paused” right until even more detect.

In the firm’s most modern consumer detect, Hitwise spelled out to prospects that they will have obtain to its platforms right until the middle of March. The firm also unveiled that it has negotiated a 60-day entirely-featured cost-free demo for SimilarWeb that will be made accessible to all existing Hitwise prospects.

Via AdAge