January 22, 2021


Connecting People

MicroStrategy analytics suite fosters insurance co-op’s growth

It’s been just about 6 years considering that The Co-operators initially adopted the MicroStrategy analytics system as its major business intelligence tool, and in that time the organization’s BI abilities have exploded.

The Co-operators is an insurance policy co-operative founded in 1945 and centered in Guelph, Ont. In addition to providing an array of insurance policy solutions, it also manages expense portfolios.

In 2014, The Co-operators was utilizing a BI system prevalent in the insurance policy marketplace that catered to the risk management requires of actuaries. That slide, The Co-operators essential to improve to the hottest edition of the system, but as a substitute of improving the organization’s analytics operations the improve brought on all The Co-operators’ dashboards to vanish, according to the co-op.

That application breakdown led the Co-operators to seek out a new system.

“We lost all the drill-down menus and it didn’t get the job done, ” reported Carl Lambert, main data and analytics officer at The Co-operators. “Generally, we acquired a tool, we built our dashboards … and now they had been telling us we essential to go with a thing else.”

Even though The Co-operators experienced looked at instruments from several suppliers when it initially searched for a BI system, Lambert was drawn to MicroStrategy. In former discussions, MicroStrategy reps experienced informed Lambert they could get the MicroStrategy analytics system doing the job speedily.

“I referred to as MicroStrategy at 4:thirty on a Friday,” he reported. “I referred to as the rep and I informed him we experienced been doing the job … for 11 months to construct an environment in this article, and if you can do it in two months, because you have often informed us you had been rapid, I promise I will attempt to promote MicroStrategy at the upcoming steering committee assembly.”

MicroStrategy sent, Lambert reported. So, he persuaded The Co-operators’ steering committee to make the improve.

A HyperIntelligence for Office environment card shows information pertinent to a user’s email trade.

The draw

Over and above the assert that the MicroStrategy analytics system could be put in speedily, what Lambert reported drew him to MicroStrategy was the vendor’s ability to innovate.

He was effectively aware of other suppliers, but reported he felt MicroStrategy offered a thing no other vendor could at the time.

The MicroStrategy analytics system offered self-service abilities, which are normal in most BI platforms now but weren’t just about as common as lately as 5 years ago.

That was the initially time I noticed application really built for analytics. The major change was the self-service. That was why we went to MicroStrategy.
Carl LambertChief data and analytics officer, The Co-operators

“I felt they had been, at the time, the only a person undertaking real BI,” Lambert reported. “The other ones tailored their databases frontline to the world wide web. Currently, they are not the only a person, but that was the initially time I noticed application really built for analytics. The major change was the self-service. That was why we went to MicroStrategy.”

The end result has been exponential development in The Co-operators’ BI operations.

In late 2014, Lambert estimates that The Co-operators experienced thirty to forty workforce utilizing BI application. Now that range is 3,500.

Meanwhile, in 2015 The Co-operators experienced two,000 person periods. With the MicroStrategy analytics system, that grew to 10,000 in 2016, fifty,000 in 2017, 100,000 in 2018 and one hundred fifty,000 in 2019. Lambert reported he expects 250,000 person periods this calendar year.

“What we identified with MicroStrategy was the self-service, and the capability to construct dashboards really very easily,” Lambert reported. “With [our former vendor] we took nine months to construct a dashboard — currently is unique, but at the time it took us a whole lot of time. Everything experienced to be tricky-coded. With MicroStrategy we had been equipped to drag and construct dashboards really speedily.”

Over and above self-service, a thing else that differentiated the MicroStrategy analytics system from some others at the time was its mobile knowledge.

Even though it was not the major purpose The Co-operators selected to switch to MicroStrategy, mobile was a thing The Co-operators speedily identified and began to use.

Plenty of BI suppliers now offer you mobile abilities, but some some others still struggle with mobile, and some others keep on to dismiss it entirely. MicroStrategy, nevertheless, was an early adopter, and invested in creating a potent mobile application as considerably back as 2009.

“Again at that time, what differentiated us was mobile — we launched our initially mobile application in 2009,” reported Phong Le, COO at MicroStrategy.” In 2015, other [suppliers] may open up Safari and take you to some internet site on a cellphone, but ours was a legitimate application. That was a differentiator in the last 10 years.”

Growing jointly

In the 5-as well as years considering that The Co-operators began utilizing the MicroStrategy analytics system as its most important BI tool, The Co-operators has not explored other BI suppliers.

Just as unique self-service abilities drew The Co-operators, MicroStrategy’s evolution has stored The Co-operators faithful.

To start with, as Le described, The Co-operators identified MicroStrategy’s mobile abilities.

Now, HyperIntelligence is MicroStrategy’s hottest considerable innovation.

MicroStrategy introduced HyperIntelligence in early 2019. It is a zero-click on embedded analytics tool that utilizes preprogrammed pop-up playing cards to present snapshots of information as people engage with textual content on both their desktop or mobile units. The purpose is to assistance an individual make a data-driven determination in the second relatively than have to do research to compile the data that would inevitably direct to an educated determination.

The Co-operators are presently utilizing HyperIntelligence all over the organization.

One particular example is with quick-expression insurance policy on Airbnb attributes. Alternatively than acquiring to commit 20 minutes on the cellphone or do a web site pay a visit to each and every time an operator wishes insurance policy, HyperIntelligence delivers the information essential to choose on no matter if to insure and, if so, for how a great deal.

With Python utilised to create the capability, the card is equipped to pull in a photograph of the residence from Google and figures from a databases — the range of stories and rooms, sq. footage, neighborhood information — in purchase to give a recommendation.

“In a person-third of a next we have an algorithm that derives the value, and it is proven in a HyperIntelligence card,” Lambert reported.

But there is far more than just the technological innovation that retains The Co-operators and MicroStrategy jointly. When Lambert initially sought out the MicroStrategy analytics system it was not only because The Co-operators’ then BI system experienced unsuccessful the co-op.

Self-service abilities, mobile BI and now HyperIntelligence have expanded The Co-operators’ ability to engage in analytics all over the organization — an example of MicroStrategy’s mantra of “Intelligence Just about everywhere.”

But there is still far more to why The Co-operators stays with MicroStrategy even as other BI suppliers come out with their possess modern platforms.

“The major purpose we stay with MicroStrategy devoid of investigating yet another [vendor] is the partnership, and the partnership is setting up our roadmap jointly,” Lambert reported.

And according to Le, that’s as a great deal a section of the MicroStrategy analytics system as the technological abilities themselves.

“We have been in BI thirty years, been world wide web-centered for 20, experienced mobile for 10, and we have HyperIntelligence,” he reported. “But the vital in this article is that we and The Co-operators are an example of the form of relationship you want. We have been about for thirty years and we want to be about a though longer. We feel you construct a relationship centered on an great product or service and great service.”