April 1, 2020

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Xiaomi Growth Flat in Indian Smartphone Market, Realme Shipments Spiked in 2019: IDC

The three smartphone brands from the China-based BBK Group — led by Realme — were the quickest expanding brands in the Indian smartphone sector in calendar year 2019, though Xiaomi remained flat and Samsung went into detrimental expansion (year-above-year), the Intercontinental Knowledge Corporation (IDC) explained on Friday.

Xiaomi led the sector with 28.6 % share and registered yearly shipments of 43.6 million models in 2019 — the greatest ever smartphone shipments made by any model in a year — but the expansion slumped to 9.2 % (YoY) in 2019 from 2018, IDC claimed.

Realme at fifth placement with ten.6 % sector share saw a huge 263.5 % expansion, Vivo with fifteen.6 % sector share registered 67 % expansion and Oppo with ten.7 % sector share logged sixty.5 % expansion in the calendar year 2019.

Samsung with twenty.6 % sector share saw – 2.8 % expansion in 2019. Its Galaxy M series, notably Galaxy M30s, performed very well in the on the internet section, in accordance to the IDC ‘Quarterly Cell Mobile phone Tracker.’

Overall, the BBK Group — sans its OnePlus model — registered 36.9 % sector share.

“Vivo grew to become the chief in the offline channel. The ongoing concentration on its offline channel, regardless of the exclusive lineup in on the internet channel and existence throughout rate segments, led to this phenomenal increase in 2019,” explained the IDC report.

Oppo climbed to the fourth placement in the fourth quarter in 2019, with a huge YoY expansion of 88.4 % on the again of its inexpensive A series and prosperous Reno 2 series.

Ironically, other smartphone brands like Nokia, LG, Sony, Blackberry declined by whopping 46 % in phrases of sector share.

indian smartphone market idc q4 2019 idc

In the mid-premium ($three hundred-five hundred) section, Vivo ongoing to lead the sector with 28 % share in 2019, on the again of the large-promoting Vivo V15 Professional, followed by OnePlus at twenty.2 % share owing to the OnePlus 7 design.